Press Release
Press Release on December 15th, 2008 for Coveroo.com Launch:
Coveroo Brings Holiday Bling to Your Phone
 
Company launches with celebrity users, license to over 250 exclusive designs, and Best Buy sales channel

San Francisco – December 15, 2008 – The Coveroo, a new electronic fashion accessory that takes your phone from drab to fab, is unveiled today – pioneering a world where personal electronics are truly personal. A Coveroo replaces the original back cover on your mobile device with a custom version that features lasered artwork from your favorite band, TV show, movie or artist. Coveroo launches with over 250 high-quality designs from leading brands – some of which are being made commercially available for the first time – such as AC/DC, Star Trek, The Simpsons, Family Guy, and Barbie.

Getting a Coveroo is simple and quick – prices start at only $19.95 and holiday delivery is guaranteed if ordered by December 22, 2008. Go to www.coveroo.com, choose a phone model, and select your desired design; or pick from a variety of fonts to have your name or initials etched. The folks at Coveroo will hand craft a new back cover for your phone and send it to you. Once received, you just slip off the old boring back cover and replace it with your new fashion-forward Coveroo. Coveroo early adopters and trend-setters looking to stand out, promote a cause or carry a reminder of their favorite things include a growing list of celebrities such as Eva Longoria, Jessica Alba, Paris Hilton and Penn Badgley.

"My Coveroo is reminiscent of the artist who inspired me to pick up a guitar – it’s a daily reminder of what I aspire to be," said Ryan Cabrera, an American pop rock musician. "Previously, I had never been able to personalize the items I wanted and now I feel like the sky’s the limit."

“People increasingly expect that anything can be a unique reflection of them – including personal electronics,” said Karl Jacob, CEO of Coveroo. “Until now, limited artwork choice, cost and having to send your device elsewhere were barriers. With Coveroo, for the first time ever, people can choose from hundreds of designs etched with a high-quality laser and make their phone stand out in ten seconds.”

The sophistication of the laser technology and engraving process, along with the exclusive licensing deals made with leading brands and covetted artists, allow Coveroo to fulfill its mission of personalization in a way that is unmatched by any other in the market today. Coveroo offers a tremendous variety of designs while being the most affordable, high-quality and time-efficient solution for device personalization.

As part of the company’s debut, Coveroo also announced a partnership with Best Buy to provide its on-demand laser engraving at select stores nationwide. In addition to Best Buy customers being able to personalize their new purchases by adding custom Coveroos, they can also bring their existing devices into participating stores to be etched – a particularly appealing solution for Apple iPhone users. Currently, Coveroo is set-up for business in the following Best Buy locations: Bloomington, MN in the Mall of America; Fairfax, VA; Schaumburg, IL; and West Hollywood, CA; and has plans to extend its relationship and rollout to additional Best Buy stores in the coming year.

San Francisco-based Coveroo, formed from the merger of Wallop and Etchstar, was founded in October 2008 by seasoned industry veterans including Karl Jacob, Ben Katz and Mark Halstead. Jacob, now CEO of Coveroo, is a four-time successful entrepreneur and was most recently CEO and founder of Wallop, funded by Bay Partners, Norwest and Microsoft – all of which stayed on to finance Coveroo. Katz, now President of Coveroo, was previously CEO and founder of Etchstar, where he pioneered commercialization of on-demand customized consumer electronics. Halstead who has invented several ecommerce technologies will take on the role of Coveroo CTO. The joining of the companies and associated business and creative credentials provides the perfect combination of online insights with real-world know-how.

Available immediately from the Coveroo website are designs for the Blackberry Bold, Curve and Pearl, as well as the Motorola SLVR 7, Samsung U410 and U340 and LG CU515. The Apple iPod touch with a Coveroo is also available on the Coveroo site. Customers can also get Coveroos for any of these devices, and the iPhone 3G, in person at select Best Buy stores or by sending it to Coveroo.

Coveroo is adding new phone models and design choices all the time, and can also etch custom designs to fashion a truly "one of a kind" Coveroo. For more information or to order a Coveroo online, please go to www.coveroo.com.

This press release also ran in the following online publications:

•    MarketWatch
•    Forbes
•    USA Today
•    Yahoo! Finance
•    StreetInsider
•    The Hollywood Reporter
•    Celebritardy
•    San Jose Mercury News
•    Denton-Record Chronicle
•    Pittsburg Tribune
•    Dallas Morning News
•     MorningStar
•    Centre Daily Times
•    FinallyToday
•    SiliconValley.com
•    NewsBug.net
•    News Times
•    EarthTimes
•    TMCNet
•    DiGiTAL50
•    Individual.com
•    4G Wireless Evolution
•    PR Inside
•    EuroInvestor
•    Greater Richmond Technology Council