About Coveroo, Inc.

About Us

Coveroo believes that customization helps people create products that inspire them. Our customization platform let’s people build a closer affinity with the brands they love and to create their own “brands” using the images and ideas that are meaningful to them. The company’s patented technologies are used to customize a wide array of licensed and independent designs on a range of products, with a focus on mobile lifestyle products. Coveroo has been awarded licenses for some of the world’s biggest brands, from the NCAA to Major League Baseball to DC Comics. The company was founded in San Francisco in 2008 and is backed by blue chip investor Rembrandt Venture Partners.

We are headquartered in San Francisco and backed by blue chip investor Rembrandt Venture Partners. 

Contact Us:

Coveroo, Inc.
1000 Brannan Street, Suite 100
San Francisco, California 94103

Call us toll-free at: 1 (866) 685-4330
Local number: (415) 240-4886

For any media inquiries, contact:
Richard Laermer
RLM PR (New York)
(212) 741-5106 x 225

Business Development & Sales Inquiries: sales@coveroo.com

Customer Service: service@coveroo.com


Christopher Boone, Chief Executive Officer

Christopher Boone began his career in investment banking and since then, has held senior executive positions in product and corporate development, and operating roles at several Internet and software companies.

Before Coveroo, Boone was Founder, President & CEO of Cimbal, a secure mobile payment and promotion network where he was the primary inventor of the company’s numerous software patents in mobile payment, authentication, virtualization and distributed networks.

Previously, he was CEO of Visuvi, an image initiated search engine; and before that, President & CEO of desktop virtualization software company AppCentral.

Earlier, Boone was a management consultant in the areas of technology, media and telecommunications to leading investment funds, law firms and technology companies. He also served as Director of Business and Corporate Development at Excite@Home. He began his career with JPMorgan in global investment banking and derivatives trading.

A member of the Olympic Club, Boone is a masters swimmer and triathlete. He is a recognized scholar with the Gerson Lehrman Group’s Technology, Media & Telecommunications council. Boone earned a B.S. in medical physics from the University of Notre Dame, where he rowed varsity crew.

James Chapman, President

James Chapman joined Coveroo in 2010 and has been part of the management team in various roles. As President he has helped lead the company through tremendous growth in revenue and product offerings. His passion for making our unique, fashionable licensed products quickly and efficiently has allowed Coveroo to reach sustained profitability.

James unique background in operations, logistics, supply chain, process design, software development and implementation comes from a career previously working at Oracle, Wallop, and Total Logistic Control (Ryder). He holds a B.S. in Aviation Management from Western Michigan University with a minor in Business.

Mark Halstead, CTO and Founder

Mark was previously the CTO of Wallop. Prior to this he spent six successful years as CTO for Ingenio, Inc. (formerly Keen, Inc.). Mark was the principal architect of the Ingenio commerce platform and led a team of engineers developing and operating the company's website and telephony infrastructure. Prior to Ingenio, Mark was a Development Manager at Microsoft, leading a team that developed and shipped several innovative animation products out of the DirectX multimedia and Microsoft Office product groups. Mark received patents for data structure representation and applications programs he developed that were instrumental to success at Ingenio and Microsoft. Earlier in his career he held Senior Engineer positions with Apple Computer and Dimension X.

Mark holds Bachelors and Masters Degrees in computer Science from the University of Auckland, New Zealand and earned his Ph.D. at the University of California, Berkeley. He has received multiple patents in data structures, application programs and pay-per-call systems. Mark has published many scientific articles, including important work on subdivision surfaces for computer animation used in many feature length animated films. His numerous awards include InfoWorld's 25 Most Influential CTOs in 2002.

Karl Jacob, Executive Chairman and Founder

Karl Jacob is a serial entrepreneur and has been building and advising companies for the last 18 years. He also worked as a manager at Sun Microsystems and an executive at Microsoft. In his career, Jacob raised over $200 million from prestigious investors like Amerindo, Microsoft, eBay, Integral Partners, Norwest Ventures, Bay Partners, Benchmark Capital, Deutsche Bank, Ignition Partners, Vulcan Ventures and others. He started four companies from no revenue to significant revenues or being acquired. One of his companies, Dimension X, was acquired by Microsoft in 1997; and another, Keen (now Ingenio), was acquired by AT&T in 2007. Companies with Jacob as CEO have generated over $300 million in returns to investors and over $150 million in revenue per year. He has received numerous awards, including being named one of BusinessWeek’s top ten up-and-comers.

Karl is currently the Executive Chairman and Founder of Coveroo. Previously, he took Cloudmark from no revenue and $50,000 in investment to $16 million in investment and millions in revenue. Prior to this, Jacob joined Benchmark Capital as an entrepreneur-in-residence and was charged with creating the "next big thing," which ended up being Keen, where he was CEO and President until May of 2002. While at Keen, Jacob led the company to be credited as one of the fastest growing ecommerce companies in history and recognized by Fortune as a Cool Company.

Karl has advised and been a board member at several companies including Facebook, Dimension X, Keen, Cloudmark, IMMI, Protector USA and REAL Kiteboarding. He holds a B.S. in Computer Science from University of Southern California, where he sits on the school's board of counselors for the School of Engineering.

Greg Shay, VP of Product & Business Development

Greg Shay serves as VP of Product and Business Development. Primarily responsible for Coveroo’s product development and wholesale distribution strategies, his role also covers key partnerships, licensing and commercial sales efforts. Greg has been with Coveroo since 2011 helping to transform the business from startup to industry leader. Prior to joining Coveroo, Greg spent 9 years at Microsoft in various business sales and operations management roles in the US Subsidiary, primarily focused on Enterprise and Medium Business. Greg holds a B.S. degree from Washington State University.

Peter Tomassi, Head of Marketing & Product Management

Peter Tomassi brings a wealth of experience from a range of industries including ecommerce, social media, education, book and magazine publishing, music and entertainment to his new role at Coveroo.

Most recently, Tomassi served as SVP of Product and Marketing at Redbubble, the global marketplace for independent artists. At RB, he introduced a multi-channel integrated marketing program, launched an entirely new brand and helped drive a 700% revenue increase. He architected the product strategy that helped transform the company’s offering from wall art and t-shirts to home and fashion. While SVP of Product Management and Marketing for EducationDynamics, one of the world’s leading education marketing companies, Tomassi conceived and executed b2b and b2c marketing strategies, helping to drive revenue from $3 million to $160 million in just a few years.

Tomassi was a member of the original senior management team at LookSmart, where he oversaw a large scale content and product development team as Executive Producer and Editor-in-Chief, helping to grow the online property to become the seventh largest in the world. Tomassi spent the earlier part of his career at Reader’s Digest, where he developed and launched a variety of interactive media products and online communities, spearheading the company’s foray into new media. He became the company’s youngest senior editor and its first new media content director.

Tomassi holds a B.A. (summa cum laude) and an M.F.A. from Columbia University. At Columbia, he founded the esteemed Columbia Journal of Politics & Society, a leading national policy research journal. He also holds a black belt in taekwondo.

Perry Gregg, VP of Engineering

Perry Gregg is Coveroo’s Vice President of Engineering. Prior to joining Coveroo, Mr. Gregg was Chief Architect of Core Engineering at PlayFirst helping lead the team in creation of the next generation of the mega hit game Diner Dash. Vice President of Engineering with Cimbal, a mobile payment and authentication company, he is co-inventor of four of the company's issued patents. Mr. Gregg lead information technology operations for the San Francisco Chronicle where he was the 2004 recipient of the Hearst Exemplary Leadership Award. Mr. Gregg was previously the Software Director at NeXT Computing under Steve Jobs, a Software Director with Radius, and an Engineering Manager at Apple. He is the Emeritus Vice President of the Harvard Club of San Francisco and founder of Harvard-Bay-Area, a Harvard alumni association and founder of Ferry Startups and Davis Startups two non-profit entrepreneurial support groups.

Mr. Gregg holds an AB degree in Applied Mathematics and Computer Science from Harvard University and is a graduate of the University of California-Davis Law School.

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