Press Release
April 29, 2009
Coveroo Brings Superheroes and Basketball All-Stars to Your Personal Electronics

Company leads personalization market by being first in HighColor
West Hollywood, CA – April 29, 2009 – At the AlwaysOn OnHollywood conference today, Coveroo continued to fulfill its vision to create a world where personal electronics are truly personal by unveiling unique additions to its line of custom replacement cell phone covers. Coveroo now officially licenses artwork from more of your favorite brands including Marvel Entertainment, Inc. and the National Basketball Association (NBA). In addition, Coveroo announced an industry first, a HighColor process that yields stunning imagery on your phone cover with over 65,000 colors that won't fade, rub off or peel like alternative products. To view these and over 1,000 other designs for your personal electronics, or to place an order, please go to http://www.coveroo.com.

The licensing agreement with Marvel Entertainment initially includes characters such as Captain America, Spiderman, The Hulk, Thor, and Wolverine – a particularly timely addition given the forthcoming movie release on May 1, 2009. The deal with the NBA includes the ability for fans to choose from all 30 NBA team logos and current NBA superstars when creating a sporty Coveroo that best represents their fanhood.

“We are excited to offer Marvel fans a new and innovative way to connect with our characters,” said Jamie Kampel, Director of Licensing at Marvel Entertainment, Inc. “Through a simple yet high-quality device personalization technique, people can now showcase their favorite characters and new movie releases in a uniquely visual way and on a device that rarely leaves their side.”

“We are excited that NBA fans, for the first time, can get replacement covers for their phones featuring their favorite player or team,” said Victoria Picca, Senior Vice President, Licensing & Business Affairs at the National Basketball Association. “The high-quality color printing and laser engraving processes used to create the covers makes them a truly unique way to spread the love of basketball -- just in time for the playoffs.”

In addition to Marvel and the NBA, Coveroo offers an existing library of officially licensed artwork that consists of over 1,000 different design choices. And, for those interested in creating a truly one-of-a-kind Coveroo, they can submit their own custom designs to personalize their device in a way that best represents them and the statement they’re looking to make.

Karl Jacob, CEO of Coveroo said: “Our goal is to put the personal in personal electronics. Today with the addition of HighColor and these tremendous brands, we take one step closer to realizing our vision. The personalization market is growing at a tremendous pace and Coveroo is proud to be pioneering new ways for consumers to express themselves – whether that’s by sporting designs of their favorite comic book character, sports team or otherwise. Now, with the addition of HighColor, our custom cell phone covers never looked better!”

Coveroo’s solution is built on two key building blocks that provide customers with an unrivaled choice in design and quality to present a fashion statement unmatched by any other device accessory on the market today.
• The laser engraving technology and new HighColor printing processes ensure accuracy and brilliant color as they transfer your personal artwork into your device. The resulting Coveroo is high-quality – your design won’t fade, rub off or collect dirt like some of the skins and other cell phone cover alternatives.
• Coveroo seeks to find the most appealing artwork from leading brands and coveted artists, engaging in exclusive licensing deals to offer a tremendous variety of designs that appeal to nearly any consumer. Pricing and availability

Prices range from only$9.95 to $59.95, depending upon your phone model and design choice (with new ones being added all the time). The color option will first be exclusively available for the new Marvel and NBA designs, along with the existing UCLA, Garfield, Hot Wheels, Star Trek, Streetfighter IV, and Resident Evil 5 artwork.

Coveroo’s full offering will be available for color processing by Memorial Day. This also includes artwork for fans of 24, Barbie, Beverly Hills 90210, Charmed, Cheers, CSI, David & Goliath, Dexter, Domo, Easy Rider, Family Guy, Ghostbusters, Graduation, Jeff Dunham, Juno, Marilyn Monroe, Married With Children, Memories of a Geisha, Obama, SpongeBob, Stargate, Superbad, The Godfather, The L Word, The Simpsons, The Tudors, Todd Harris Goldman, and U.S. Military branches.

Available immediately from the Coveroo website are designs for over 150 phone models including the AT&T Quickfire and Tilt; the Blackberry Bold, Curve, Pearl, Storm, and 8830 World Edition; the HTC Dash, Fuze, G1, Touch, and TyTN II; the LG 8360, Chocolate, CU515, CU920, Dare, Decoy, Incite, Invision, Lotus, Rumor, Shine, Voyager, and VU; the Motorola C168i, MOTO, Q, Rapture, SLVR L6 & L7, RAZR, U6, V180, V220, W385, and W755; the Nokia 2630, 6550 and Intrigue; the Palm Centro and Treo; the Pantech C610, C630, Matrix and Slate; and the Samsung A737, Ace, Alias, Blackjack II, Eternity, Instinct, Omni, Rant, SCH-A777, U340, U410, and U430. Apple iPods with a Coveroo are also available for resale directly from the site.

About Coveroo

A Coveroo replaces the original back cover on your mobile device with a custom version that features artwork from your favorite band, TV show, movie or artist – or even your own creation. Getting a Coveroo is simple and quick. Go to www.coveroo.com, choose a phone model, and select your desired design; or pick from a variety of fonts to have your name or initials personalized. The folks at Coveroo will hand craft a new back cover for your phone and send it to you. Once received, you just slip off the old boring back cover and replace it with your new fashion-forward Coveroo.

Coveroo also now offers a send-in personalization service for almost any device, including the Apple iPhone 3G, Nintendo DSi, PDAs, MP3 players, and laptops. Simply follow the steps at www.coveroo.com/SendIn/tabid/100/Default.aspx and within 24 hours Coveroo will email you a shipping label. You then send Coveroo your device for personalization, which typically takes 1-2 business days. You can select your shipping option at checkout.

Coveroo early adopters and trend-setters looking to stand out, promote a cause or carry a reminder of their favorite things include a growing list of celebrities such as Benji Madden, Cuba Gooding Jr., Cynthia Nixon, David Katzenberg, Dustin Hoffman, Eva Longoria, Eve, Felicity Huffman, Hayden Panettiere, Jessica Alba, Kate Bosworth, Maggie Gyllenhaal, Maria Menounos, Mario Lopez, Molly Sims, Naomi Watts, Nicky Hilton, Paris Hilton, Penn Badgley, Tyrese Gibson, Tyson Beckford, and William Macy.

San Francisco-based Coveroo was founded in October 2008 by seasoned industry veterans including Karl Jacob, Ben Katz and Mark Halstead. It is funded by Bay Partners, Norwest and Microsoft.