Press Release
Press Release on March 2nd, 2009:
Coveroo Introduces Latest In Device Personalization at DEMO 09
 
Company taps $40 billion cell phone accessories market, offering exciting new custom design options and support for over 75 phone models

Palm Desert, CA – March 2, 2009 – At DEMO 09 today, Coveroo continued to fulfull its vision to create a world where personal electronics are truly personal by unveiling unique additions to its line of custom replacement cell phone covers. Coveroo now supports color, stainless steel, gold and glow-in-the-dark personalization, as well as new artwork categories from more of your favorite brands including Garfield, Family Guy, Dexter, The Tudors, Resident Evil 5, and Todd Harris Goldman. Coveroo will be presenting on-stage at 2:10pm today and can be found at Station #33 in the DEMO 09 Pavilion. To view the real-time Internet broadcast, to go www.demo.com/live. For more information regarding Coveroo’s broad array of offerings or to place an order, please go to www.coveroo.com.

A Coveroo replaces the original back cover on your mobile device with a custom version that features lasered artwork from your favorite band, TV show, movie, artist, or even your own creation. Getting a Coveroo is simple and quick – prices start at only $9.95. Go to www.coveroo.com, choose a phone model, and select your desired design; or pick from a variety of fonts to have your name or initials etched. The folks at Coveroo will hand craft a new back cover for your phone and send it to you. Once received, you just slip off the old boring back cover and replace it with your new fashion-forward Coveroo.

“Face it: the consumer market is all about me. And you. It’s about making products personal,” said Chris Shipley, executive producer of the DEMO Conferences. “Coveroo makes personal visible, adopting the ideas of online personalization to offline customization. It’s a simple, yet elegant, idea that is going to prove to be a big hit in the personal electronics space.”

Coveroo’s solution is built on two key building blocks that provide customers with a high-quality, cost-effective and fashion-forward product, unmatched by any other in the market today.

• The sophistication of the laser technology and engraving process insures accuracy as it carves your personal design into the material at 1200 dpi; and quality as it assures that your design won’t fade, rub off or collect dirt like some of the skins and other cell phone cover alternatives.
• Coveroo seeks to find the most appealing artwork from leading brands and covetted artists, engaging in exclusive licensing deals to offer a tremendous variety of designs that appeal to nearly any consumer.


“Garfield is excited (yes, he does get excited) to be part of the Coveroo family,” said Jim Davis, Garfield creator. “Mobile phones represent convenience and ease and the fat cat's all about that. I hope people who buy the Garfield Coveroo will display it with pride. It's a great product. I think I'll get one.”

Karl Jacob, CEO of Coveroo said, “Cell phones, in particular, have become ubiquitous but they are virtually identical. Coveroo understands the need for people to stand out from the crowd and was inspired to develop a flexible and cost-effective solution that can be tailored to every consumer and continue to grow with them as their needs and tastes change. Coveroo has finally solved the problem that others have attempted to solve for years, and we look forward to sharing future innovations as we continue pioneering the commercialization of on-demand customized consumer electronics.”
As Coveroo continues to implement its vision, you can expect:

• New offerings for custom-engraved laptops and leather-bound notebooks (www.journalengraver.com), which will include the full set of design options available from Coveroo.
• Innovative personalization techniques that engrave serial numbers and security devices directly into the cell phone cover, adding another layer of theft protection for the consumer.
• Even more next generation personalization techniques including new materials and different types of covers.


About Coveroo
Coveroo early adopters and trend-setters looking to stand out, promote a cause or carry a reminder of their favorite things include a growing list of celebrities such as Benji Madden, Cuba Gooding Jr., Cynthia Nixon, David Katzenberg, Dustin Hoffman, Eva Longoria, Eve, Felicity Huffman, Hayden Panttiere, Jessica Alba, Kate Bosworth, Maggie Gyllenhaal, Maria Menounos, Mario Lopez, Molly Sims, Naomi Watts, Niki Hilton, Paris Hilton, Penn Badgley, Tyrese Gibson, Tyson Beckford, and William H. Macy.

In addition to the brands announced today as being commercially available for the first time, Coveroo also has artwork available for fans of 24, Barbie, Beverly Hills 90210, CSI, Domo, Easy Rider, Hot Wheels, Jeff Dunham, Juno, Marilyn Monroe, Married With Children, U.S. Military branches, Obama, SpongeBob, Star Trek, Stargate, Street Fighter IV, Superbad, The Godfather, The L Word, The Simpsons, and UCLA.

Available immediately from the Coveroo website are designs for the Blackberry Bold, Curve, Pearl, Storm, and 8830 World Edition; the Motorola SLVR L7 & L6, RAZR, V180, V220, U6, and Rapture; the Samsung U410, U340, A737, Omni, SCH-A777 and Alias; the LG CU515, CU920, Decoy, Shine, Dare, Incite, and Invision; the HTC Dash and Touch; the AT&T Quickfire; the Nokia 6550; and the Pantech C630. Apple iPods with a Coveroo are also available for resale on the Coveroo site.

Coveroo is adding new phone models and design choices all the time.

San Francisco-based Coveroo was founded in October 2008 by seasoned industry veterans including Karl Jacob, Ben Katz and Mark Halstead. It is funded by Bay Partners, Norwest and Microsoft.


Launch Coverage Highlights

CNET News: Crave Coveroos offer custom fashion for phones by Leslie Katz

Forbes Deck out your phone! by Elizabeth Woyke

MobileMarketer Coveroo debuts laser-engraved artwork for handsets by Dan Butcher

ChipChick Coveroo Your BlackBerry with a Custom Engraved Back Cover